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What is the 4S & Rights Holder Summit?
The 4S Summit is a two-day event that will cover the 4S's of sports events and tourism: strategies, services, sales, and sponsorships. The event will feature keynote presentations, breakout sessions, panel discussions, workshops, and networking events. Starting in 2022, the Summit began featuring an additional educational track specifically for rights holders.
Attendees will learn from industry experts about the latest trends and best practices in sports events and tourism. They will also have the opportunity to network with peers from around the country. The 4S Summit is the perfect event for anyone who wants to learn more about how to grow their business in the sports events and tourism industry.
Who Should Attend?
This summit is an ideal learning opportunity for rights holder, sports commission and DMO sales, services, events, and business development staff.
- Sales/Business Development directors, managers, and coordinators
- Event directors, managers, and coordinators
- Service directors, managers, and coordinators
- Sponsorship directors, managers, and coordinators
What others are saying...
Hear what 2023 4S Summit attendees were excited about and looking forward to at last years Summit, as well as reactions from attendees post-event.
What Others Are Saying
2024 4S Summit Schedule
Tuesday, November 12, 2024
8:00 AM - 12:00 PM - Board of Directors Meeting
1:00 PM - 4:00 PM - Registration
2:00 PM - 4:00 PM - STS Certificate Course (separate registration and fee)
6:00 PM - 7:30 PM - Welcome Reception - Whiskey Thief
Wednesday, November 13, 2024
8:00 AM - 4:00 PM - Registration
8:30 AM - 9:30 AM - Breakfast/Opening Session
10:00 AM - 11:45 AM - Education Sessions
12:15 PM - 1:30 PM - Lunch/General Sessions
1:30 PM - 5:00 PM - Education Sessions and Round Table Discussions
5:00 PM - Community Meet-ups/Dinner on Own
Thursday, November 14, 2024
8:00 AM - 9:30 AM - Breakfast/General Session
9:30 AM - 11:30 AM - Education Sessions/Round Table Discussions
11:30 AM - 12:00 PM - General Session
12:00 PM - Summit Ends
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