Education

Mark your calendar, Sports ETA education is coming to YOU! Registration is extended, and ANYONE – regardless of whether you are currently enrolled in the CSEE program – can participate. CSEE Courses scheduled for Monday, April 20 in Kansas City are moving to a virtual format: Performance Mindset™ (Symposium Afternoon CSEE Course)* Now being held in a 3-part webinar series on the following dates and times: Monday, April 13 from 3-4 pm EST Monday, April 20 from 3-4 pm EST Monday, April 27 from 3-4 pm EST If you already registered for this course, your registration will be automatically rolled to the online format. If you have not registered, you can do so here ($400 member rate applies). All participants will now also receive access to Vision Pursue’s Performance Mindset™ program and if completed, will earn a Mindset certificate under Sports ETA’s new Sports Tourism Learning Institute. Must atte...

As we navigate these challenging times, Sports ETA is offering a series of free webinars led by the leadership of the organization. Below is the first week’s schedule. Stay tuned for future webinars. Sports ETA and Industry Update Tuesday, March 24, 2020 2:00 p.m. ET - 3:00 p.m. ET Panelists Include:  Al Kidd, President & CEO, Sports ETA Dr. Jennifer Stoll, Research and Education, Sports ETA Janis Burke, CEO, Harris County - Houston Sports Authority/Chair, Sports ETA Janis Ross, CSEE, CMP, VP of Events & Experiences, Sports ETA In this session, the panel will provide an industry update amid the COVID-19 outbreak and how Sports ETA will provide resources for its membership during this time. View Recording Creating and Communicating New Business Solutions in a Crisis Wednesday, March 25, 2020 1:00 p.m. ET - 2:00 p.m. ET Led by Jackie Reau, CEO, Game Day Communication In these uncertain times surrounding COVID-19, we will discuss how...

As we put a bow on 2019 and roll into 2020, there are a number of areas we are watching in the sports events and tourism industry. Below is a list of the top 10 trends to watch in 2020 from Sports ETA: 10. Continued growth in the sports department of Destination Marketing Organizations. More and more CVB/DMO organization leadership is realizing and investing in the ROI and ROM of a strong sports tourism segment. The results of this value will continue to be championed by Sports ETA. Stay tuned for more as we launch a new and improved State of the Industry Report at the 2020 Sports ETA Symposium in Kansas City. 9. The increasing role of parks and recreation departments in sports events and tourism initiatives. Parks and recreation departments continue to play an integral role in the sports events and tourism landscape. We expect this trend to continue into 2020, particularly as youth sport specialization is scrutinized and communities see the opportunity for recreational spo...

Being new to this industry is intimidating, right? You have seasoned vets who seem to know everyone and then there is you – brand new and ready to make connections. But how? Here are a couple of tips and tricks I hope will help as you navigate being a “newbie” in this industry!  Go to the Sports ETA 4S Summit. Aside from the fact that you get to learn from some of the greatest leaders in our industry, this event is also one of the best opportunities to meet people. It’s smaller than the Symposium and is a completely education-based conference, making it your best opportunity for networking with colleagues. This is your chance to learn best practices and pick the brains of people who have walked in your shoes.     ASK THE QUESTION. This industry is built on relationships between clients and peers. With that being said, we can be each other’s greatest resource. You are learning the industry and it’...

There may still be time left in 2019, but here at Sports ETA, we are working hard on the 2020 Symposium. We’ll be headed to Kansas City, Missouri April 20-23 for our 28th annual meeting. Registration is now open, so start planning your trip! It doesn’t matter if this will be your first Symposium or your 28th, we are planning an all-new event with more deep-dive education sessions and breakouts divided by skill level. Plus, the 2020 Sports Marketplace is back and it is sure to be more interactive and provide informal learning opportunities to hundreds of people. You will be able to start making those one-on-one marketplace appointments in March. If that hasn’t sold you yet, then listen to those who went last year. The 2019 Symposium received a 4 or 5-star rating from 72% of respondents, who enjoyed marketplace appointments, education sessions, and all of the networking opportunities to catch up with colleagues and to meet new ones. Take a look at how much fu...

The Mentoring Committee was put in place years ago to assist new individuals attending Sports ETA Symposium. For some first-time attendees, it is their first trade show, ever! That was me…. straight out of college. For others, they have been in the workforce, and have attended other trade shows, but never a sports-related trade show. There are many new kinds of attendees and this committee was built to help all of them. Along with providing a mentor, the committee has added additional resources to assist first-timers. One of those is the blog that is written by mentors – who have been a part of Sports ETA for at least five years. They want to help their colleagues entering this new world of sports tourism. The blogs do not just focus on the Symposium, but important things to know about your membership, other events that are hosted by Sports ETA, fun facts, and more. Some blogs to look forward to prior to Sports ETA Symposium 2020 are: The Importance of Building...

We are excited to announce that the call for speaker proposals is now open through December 15 for the 28th Sports ETA Symposium in Kansas City, MO April 20-23, 2020! We place a strong emphasis on seeking presenters who expand our industry's knowledge base through relevant and engaging content delivery, as well as specific implementable takeaways for audience members. Speaker Proposals If you or someone from your organization is interested in applying to lead a breakout session at the 2020 Sports ETA Symposium, we encourage you to submit an application! Click Here to Submit a Proposal We are accepting speaker applications through December 15. Sports ETA Symposium The Sports ETA Symposium is the annual meeting of the Sports Events & Tourism Association (Sports ETA), the non-profit trade association for the sports events and tourism industry since 1992. Sports destinations meet with hundreds of decision-makers res...

Build relationships with hundreds of sports events and tourism professionals at the 28th Sports ETA Symposium in Kansas City, MO April 20-23, 2020. Online registration is now open, lock in the best rate by registering with early bird pricing today! After 12/31/19, rates go up. Register Today! Important Information Registration Rates Schedule Hotel Accommodations Need help convincing your boss? Don't worry, we've got you covered! We've put together a justification toolkit to arm you with information to share with your supervisor on the benefits of attending the Symposium, how it will make you a better employee, and help advance your organization.  Justification Toolkit We think the Symposium is a must-attend event, but don't just take our word for it... take your fellow sports events and tourism professionals' words too! See what they have to say about the Sports ETA Symposium. QUESTIONS? Co...

It was another successful year for the 4S Summit. More than 150 sports events and tourism leaders attended the three-day summit in Providence, Rhode Island last week. During the three-day summit, attendees had the chance to learn new ideas and resources along with best practices to take back to their organization. “The 4S Summit allows industry professionals to come together to share ideas and best practices about the current trends in sports events and tourism,” said Al Kidd, President & CEO, Sports Events & Tourism Association. “Providence was a terrific host city to cultivate discussions between some of the great minds in our industry.” One of those attendees was Jarrett Dowling, CSEE Sales Manager at Columbia SC Sports. She took in several of the 20+ presentations and round tables offered at this year’s summit. “I think I probably learn the most from listening to successful colleagues during the round tables and sessions,&rd...

CINCINNATI (October 11, 2019) - The Sports Events & Tourism Association (Sports ETA) wrapped up its annual 4S Summit, which focuses on sports events and tourism and the following areas: strategies, services, sales, and sponsorships.  More than 150 sports events and tourism leaders attended the three-day summit in Providence, Rhode Island. During the three-day summit, the program, which started Tuesday, gave attendees a chance to learn new ideas and resources along with best practices to take back to their organization. More than 20 speakers offered presentations and hosted round tables. “The 4S Summit allows industry professionals to come together to share ideas and best practices about the current trends in sports events and tourism,” said Al Kidd, President & CEO of Sports Events & Tourism Association. “Providence was a terrific host city to cultivate discussions between some of the great minds in our industry.” Highlights of ...