Education

In case you missed it, CSEE has retired. So what does that mean? For the many Sports ETA members that achieved their CSEE designation, those individuals' designations are now referred to as Sports Tourism Strategist (STS) to more accurately reflect their role in the sports events and tourism industry. Continuing education requirements for those with their STS designation require 4 STS credits each calendar year. Check your Sports ETA profile to see if you fall within this group and if so you'll be able to download your new STS certificate and a toolkit to help guide you through the transition from CSEE to STS. For those members that were in the process of achieving their CSEE, you are now in the process of achieving your STS. Any previous credits earned, transfer over and count towards your STS designation. You are still required to complete 32 credits to become STS designated, but now you’ll have much more flexibility to complete courses on your terms with a m...

They say April showers bring May flowers… well at Sports ETA, April Education Blitz brings May STS graduates! Launching today, April 5, two new Certificate Playbook courses are live and available only through the Sports Tourism Learning Institute: Business Strategy Certificate Chances are, your organization could use a brush-up on its strategy. Especially in light of recent history. Learn the ins and outs of proven sports tourism business strategy from overview to implementation and everything in between. Content Providers: Michelle Perry and Dale Neuburger, Gamechangers Consulting Sports Tourism Basics Certificate Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry's interworkings. The course will explore concepts including the history of the industry, business relationships, trends and issues, and professional development. ...

Co-written with our partners at Longwoods International, be sure to check out our latest joint White Paper on using Resident Sentiment in the development of Sports Tourism. Download White Paper

Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA taps 4FRONT as official innovation and marketing partner CINCINNATI (March 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, announced today an official partnership with 4FRONT to guide the association in offering new innovative education and marketing programs to its national membership. “4FRONT has been a long-time partner of Sports ETA offering cutting edge programming for our members, which have all earned rave reviews,” said Al Kidd, President & CEO of Sports ETA. “We are thrilled that 4FRONT will serve as the Official Innovation Engine of Sports ETA.” In 2020, 4FRONT created two new certificate programs for Sports ETA: Sports Tourism Innovation Certificate and the Sports Tourism Analytics Certificate to launch Sports ETA’s new education portfolio, the Sports Tourism Learning Institute, and its Sports Tourism Stra...

Are you still thinking about how to get your team motivated in the new year? Game On Nation is offering a free virtual masterclass on February 3rd at 11:30 am EST, sharing the same game-based tactics they’ve used to inspire exec teams at NASCAR, Pirates, Grizzlies, Deloitte, and Merck. Register for Techniques to Transform: How to Activate and Engage your Team in 2021 at https://levelup.gameonnation.com/masterclass Game On: Techniques to Transform

Women’s Summit: March 31 - April 2, 2021 hosted in San Antonio, Texas Sports Facilities Summit: April 26-27, 2021 in Birmingham, Alabama  Symposium: April 26-29, 2021 in Birmingham, Alabama 4S Summit: October 19-21, 2021 in El Paso, Texas The Sports Events & Tourism Association (Sports ETA) announced today its 2021 slate of programs, which includes four signature events designed to bring the national membership and sports events and tourism industry leaders together for educational and networking opportunities. The Women’s Summit, planned for March 31-April 2 hosted in San Antonio, Texas, is developed by top female leaders in the sports events and tourism industry to help women achieve their career goals. Attendees will take away tools and resources to elevate their personal brand and become more valuable to their organization. Registration is open now: https://www.sportseta.org/events/womens-summit The Sports ETA Symposium, which will be...

Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA Launches Sports Tourism Learning Institute Sports Tourism Analytics Certificate Kicks Off As First Course Offering CINCINNATI (November 16, 2020) - The Sports Tourism Learning Institute, the education hub for Sports ETA, will serve as the leading resource for the sports events and tourism industry. Curriculum will include topical webinars (called “Power Plays”), industry certificate courses (called “Certificate Playbook” courses), and future expanded credential programs (called “Front Office Education”).   Sports ETA is partnering with 4FRONT, a leading sports innovation consultancy, to offer the Sports Tourism Analytics Certificate, beginning November 16 as part of the organization’s Sports Tourism Learning Institute. The Sports Tourism Analytics Certificate will take a deep dive into utilizing analytics to solve challenges and develop strategies i...

In a recent study conducted by the Sports Events and Tourism Association, research showed U.S. sports travelers, event organizers and venues spent a total of $45.1 billion in 2019, an increase of over 5 percent from the previous year, generating $103.3 billion in direct, indirect and induced business sales, according to the 2019 State of the Sports Tourism Industry Report in America. From 2015 to 2019, sports tourism spending increased 16.7%. The study conducted calculated three distinct types of impact: direct, indirect, and induced, calculating the levels of impact for sales, jobs, wages, and taxes. By monitoring the sports tourism economy, policymakers can produce future funding plans and prioritize sector development. Sports Travelers: Nearly 180 million people traveled to a sports event in the U.S. in 2019 either as a participant or spectator, which generated 69 million room nights. The study found this was an increase of more than 10 million people since 2015, who are spend...

Webinars have become a great tool for the sports tourism industry during the COVID-19 pandemic. It gives people the opportunity to interact and learn from their peers, all while safely practicing social distancing. Sports ETA has been doing webinars for years, but these webinars are more important than ever. These webinars cover topics for all member organizations - destinations, rights holders, and industry partners. Sports ETA has you covered. Just this past week, Sports ETA hosted industry leaders and members on webinars focused on the recovery process following the pandemic, young professionals in the industry, and events to look forward to in 2021 and beyond. See what webinars Sports ETA has coming up here. See previous Sports ETA webinars here. Do you have an idea for a future webinar? Let us know at info@sportseta.org.

Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA to launch Sports Tourism Innovation Certificate in partnership with 4FRONT CINCINNATI (April 27, 2020) – Sports ETA, the only trade association for the sport tourism industry, is partnering with 4FRONT, a leading sports innovation consultancy, to offer the Sports Tourism Innovation Certificate, beginning this spring. The four-part Innovation Certificate will provide a virtual learning opportunity for participants to think strategically, boldly, creatively and differently about their organization’s business. Each session will consist of a customized presentation, which will last approximately 45-50 minutes, with the remaining time for Q&A. Sessions will be hosted live & also recorded and available online. The course will be delivered to attendees in four 1-hour sessions over a four-week period (May 6 - May 27). Registration is open, www.sportseta.org/education/sports-touri...