Education

CINCINNATI (For Immediate Release) – The National Association of Sports Commissions (NASC) and Stoll Sports Strategies, led by Jennifer Stoll, has formed a partnership to launch new research and educational initiatives for the sports tourism trade association, beginning January 1, 2019. Stoll, who led the Greater Grand Junction Sports Commission for the past five years and has been a long-time member of the NASC, will work with NASC leadership and members as well as tourism industry partners to create the Sports Tourism Learning Institute, a new research service and education arm for the organization. Additionally, she will produce industry reports and white papers to share with the NASC membership. “Jennifer will be a key leader in assisting a revamp of the NASC education products and services in the sports events and tourism industries to help our membership and industry partners stay ahead of the trends and business opportunities,” said Al Kidd, CEO of the Na...

Stuck on how to share information on Destinations International's Event Impact Calculator with the media in your community? Take a look at how Louisville Tourism is doing it: Calculating Individual Economic Impact of Louisville’s Conventions and Events In 2017, the LCVB transitioned to a new EIC (Economic Impact Calculator) which takes into account more variables than previous models. The Destinations International Event Impact Calculator (EIC) is the official industry standard for measuring the Estimated Economic Impact (EEI) of an event. Once event specific data is entered into the system (dates, attendance, room nights, number of exhibits, etc.), the calculator uses eight different sources of industry data (including city-specific data such as average room rate) to compile a complete event impact analysis. This model uses data provided by the organizing body such as anticipated room nights, attendance, ticket sales, length and type...

The NASC Symposium is a unique opportunity to share your experience, expertise and best practices with sports event professionals. We are seeking a combination of peer-to-peer sessions, as well as presentations from subject matter experts to deliver the best educational opportunities for all disciplines in the sports event and tourism industry. We invite you to submit a proposal for the 2019 NASC Symposium taking place May 6-9 in Knoxville, TN. Submit a Proposal If you have any questions, don't hesitate to contact us at info@sportscommissions.org or 513.281.3888.

Although I have attended the NASC Market Segment Meetings in the past, I did not attend the inaugural 4S Summit in 2017.  In all honesty, with new leadership and changes to the organization, I thought it best to “sit this one out” and evaluate the feedback post-event. Between the FOMO (fear of missing out) and the extremely positive feedback I received from industry peers, there wasn’t a chance I was going to miss out on year two.  I wanted to personally experience what was making the 4S Summit different from the past Market Segment Meetings.  And, as a long-standing mentor, it was important for me to share this experience with both new members to the Association and future first time attendees. From the moment I arrived onsite, familiar faces were surrounding me…in the hotel lobby, in the hotel restaurant, and even on the hotel elevators.  Right off the bat, the sense of camaraderie was evident.  To kick off the Summit, the atten...

I often think about the phrase “learn something new every day”. I think about it because I realize I don’t commit enough time to learning or growing professionally. If you think about it, learning is really unavoidable. I mean, every encounter, interaction and experience has a takeaway, but how often do we take time to reflect and realize the lesson learned? I’d like to say I do so every time, but let’s be real! My life, like I imagine most, feels like one distraction after another. This is not a complaint. I love my life, personally and professionally. But I really wish I was better about taking the time to learn and advance my professional skill set. I imagine others feel this way as well. Every spring I attend the NASC Symposium and while I enjoy interacting with clients at appointments, that is actually near the bottom of my satisfaction list. I have just as meaningful interactions outside the appointments as I do during. I understand many people at...

Registration and housing is open for the 26th NASC Sports Event Symposium to be held April 23-26, 2018 in Minneapolis, MN.  Special thanks to our hosts Sports Minneapolis powered by Meet Minneapolis and Explore Minnesota Sports.  By attending, you will learn how to produce measurable ROI, elevate your sports events, and improve the quality of life in your destination.  Registration Register now before rates increase on March 9. View rates. Hotels The host hotels are the Hilton Minneapolis and Hyatt Regency Minnapolis.   Please be aware the cut-off date for the NASC room block at the host hotels is March 30, 2018 at 11:59 p.m. ET.  Make a reservation. Preliminary Schedule and Important Dates Networking from beginning to end is a critical component of a successful Symposium. Start making your travel plans now! View the preliminary schedule here.   Registration and Housing Early Registration De...

The NASC is the leader in the sport tourism industry when it comes to providing educational opportunities to its members. The Certified Sports Event Certification (CSEE) is the most recognized professional designation in our industry. The program, having been developed in 2002, has continued to evolve as the needs of the NASC members have changed. Sessions have focused on such topics as Media Relations, Hotel Contract Negotiations, Strategic Planning, Coordination of Volunteers, RFPs and the Bidding Process, and Social Media. Online courses were also recently launched to supplement the live courses. As a sport tourism professional, I believe it’s important to continuously keep myself educated on what’s happening in our industry. My primary reasons for earning my CSEE include: 1. Knowledge - The world around us is constantly changing and it’s imperative that for us to do the best jobs we can, that we stay informed. CSEE courses provide us with another source of informa...

The National Association of Sports Commissions (NASC), the non-profit 501(c)3 trade association serving the sport tourism industry, is pleased to recognize the most recent graduates of the Certified Sports Event Executive (CSEE) program.   Fall 2016 graduates include: Terra Alphonso, CSEE, Director of Sports Marketing & Development, Branson Chamber and CVB Rio Andrasko, CSEE, Sales Manager, Sports & Special Events, Colorado Springs Convention & Visitors Bureau Derek Bombeck, CSEE, Sales Development Manager, Lincoln Convention and Visitors Bureau Jennifer   Breedlove, CSEE, Convention Services Manager, Oklahoma City Convention & Visitors Bureau Tim Ellis Director, CSEE,  Global Sales – Sports, Carlson Rezidor Hotel Group John Friebele, CSEE, Director of Sports + Events, Bryan College Station Sports + Events Matt Reed, CSEE, National Sales Manager, Team San Jose Janis Ross, CSEE, Executive Director, Eugene, Cascades & Coast Sports Jennifer S...

Upcoming Event Webinar - Register Now November 2, 2016 Check out our upcoming event webinar, below and reserve your spot today! USA Curling Wednesday, November 2 2016 2:00 p.m. - 3:00 p.m. EST Presented by Mike Dellemann Register Now! Join Michael Dellemann from USA Curling as he discusses the 2018 Olympic Trials for Mixed Doubles Curling and the 2018 Curling Night in America RFP’s.  Both of these events will be featured on NBC Sports, and Curling Night in America, in its third year, has already gained a strong following, reaching nearly 2 million views last year.  There will be time at the end of the presentation for questions. If you are unable to join us on November 2nd, remember you can download the webinar recording from our Webinar Archives (login required). https://attendee.gotowebinar.com/register/6552437669261092609   REGISTRATION LINK

As registration just opened for the 25th annual NASC Sports Event Symposium, it is never too early to start planning for appointments.  Whether you are a rights holder, DMO, sports commission, or vendor, appointments require some level of planning from both an appointment setting and discussion point of view. There is nothing more frustrating than sitting down for an appointment with someone who is unprepared for the meeting. Whether you are a rights holder or a destination, the first thing you need to know going into a trade show with appointment style meetings is “know what you are selling.”  If you are a rights holder this means knowing the type of event, a time frame, and your minimum list of requirements.  If you don’t know what your requirements are, then how are destinations supposed to know if they can accommodate your event?  From the destination side, the DMO/Sports Commission must know its own inventory.  There is no point in meeti...